Toolkit

This toolkit will help stakeholders maximise the effectiveness of their climate change campaigns. It is a step-by-step guide to using the ACT ON CO₂ campaign brand and includes:

1. Campaign assets (logos, artwork, exhibition stands and research)
2. Campaign support (ministerial quotes, campaign website, ATL campaign investment, and advice on how to host an ACT ON CO₂ event)
3. Knowledge (target audiences, other Government Department activity, additional communications expertise)

• ACT ON CO₂ toolkit [pdf 2.4MB]

Achieving cut-through on climate change issues in a media environment that is increasingly noisy, disparate and confusing is a challenge. Using one overarching campaign brand (ACT ON CO₂) will help to minimise duplication of effort and maximise use of existing consumer resources across Government and beyond.

DECC and the DfT (the leading Departments in ACT ON CO₂) encourage other Government Departments and Local Authorities to use this toolkit and adopt the ACT ON CO₂ campaign brand within their own climate change communications.